UpCoop successfully launched a new offering thanks to effective sales training.

"I was quickly convinced of the contribution of the Modjo solution within the cooperative, as it modernized the old commercial practices that were in place."

David Soares, UpCoop's Sales Director for SMEs

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UpCoop is an independent group, founded in 1964, which designs everyday solutions to improve the well-being and purchasing power of its employees. Its parent company is an internationally active cooperative with around 3,200 employees and 84,000 customers. Today, over 7.6 million employees and citizens use their products on a daily basis.

They chose Modjo to ensure the successful launch of their new offering by providing effective training for their sales force.

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Train your teams for a new offering

Before Modjo, to coach their sales reps, managers had to identify their sales reps' weaknesses and work with them on them among hundreds of customer interactions, which wasted an enormous amount of time.

Today, these key moments are identified by Modjo's AI thanks to automated call scoring, making it easier for teams to upgrade their skills. This saves managers a great deal of time, and is particularly valuable for the launch of their new offering.

David Soares, UpCoop's Sales Director for the SME market, now has "the guarantee that the right sales pitches are being deployed nationwide and for all my sales teams."

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Successful change management for unanimous adoption

UpCoop, with over 3,000 employees, was keen to respond effectively to all stakeholders' questions concerning the deployment of its first artificial intelligence tool.

To achieve this, Modjo's teams supported the project leaders in their internal discussions.

The result is a charter guaranteeing the anonymity and non-use by default of data collected by Modjo, signed by all employees.

"It was adopted quite quickly and easily, since everyone understood that the objective was to increase skills and, as a result, efficiency."

Myriam Malandain, UpCoop's Sales Manager for small and medium-sized businesses.

At the same time, as part of the tool's implementation, two Modjo key account managers are available to train teams and help them innovate their sales practices.

Thanks to this controlled project management, "adoption is complete: 100% of my sales staff and managers have been trained and use the tool on a daily basis", as David Soares testifies.

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Who would you recommend Modjo to?

"I've already recommended it because it's a tool that's very easy to set up and that enables employees to quickly increase their skills. We are very well supported by the Modjo team."

Myriam Malandain, UpCoop's Sales Manager for small and medium-sized businesses.

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"If you want your sales teams to perform, go for it."

David Soares, UpCoop's Sales Director for SMEs