AI for Efficiency: The Winning Formula of Payfit's SDR Teams

"As a manager, I save around three hours per week with Modjo when it comes to coaching my teams."

Julia Mediano, SDR Manager, Payfit.

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The Company

PayFit is an easy-to-use, 100% online and innovative tool that helps digitize payroll and HR management for small and medium-sized businesses (SMBs). The company joined the select group of French unicorns in 2022.

For the past 4 years, Modjo has been supporting Payfit’s employees in its European expansion.

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Automating Follow-up Emails: A Significant Time-Saver for the SDR Team

To offer a high-quality customer experience and maximize closing opportunities, SDRs need to send a follow-up email to prospects after every call. However, with a high volume of calls, this becomes a time-consuming task, and SDRs are sometimes tempted to skip this crucial step.

Today, thanks to Modjo's Email Follow-Up feature, AI automatically generates a customizable follow-up email. This ensures proper follow-up and relevant communication with the prospect after each call.

"It’s truly amazing because it saves them 30 minutes a day and encourages sending emails that weren’t always being sent."

Julia Mediano, SDR Manager, Payfit.

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New Salespeople Closing Their First Deals Faster

Training sales teams is a priority at Payfit. Managers often used shadowing to support new hires and track their progress, a process that used to take around 12 weeks.

With Modjo, employees become independent two weeks earlier. They can rely on the platform to access their peers' best sales practices during interactions with prospects or customers, stored in the Library. As a result, they achieve their goals much faster.

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Optimized Managerial Time for Better SDR Coaching

Before using Modjo, SDR coaching was complex and imprecise, according to Julia Mediano, SDR Manager at Payfit. Reviewing, re-listening, and giving feedback were done manually, switching from one software to another, which was very time-consuming.

Since implementing Modjo, everything is centralized, allowing managers to:

-give feedback on specific parts of the most relevant calls, suggested by AI
-provide targeted training based directly on the key moments identified

In summary, that's 3 hours saved per week on coaching time, according to Julia, which is reinvested into better team support.

This results in clear time savings for managers and accelerated skill development for salespeople:

"In June, a member of my team was hitting 60% of his target, compared to 105% in July. Thanks to Call Reviews, we identified that his pitch and discovery process weren't strong enough during his calls with prospects. I asked him to tag me whenever he thought he had done a good pitch or discovery. From there, I was able to provide feedback."

Julia Mediano, SDR Manager, Payfit.

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Recommendation

"I highly recommend Modjo to any manager leading a sales team that does phone prospecting, handles a lot of volume, and needs to quickly develop junior team members."

Julia Mediano, SDR Manager, Payfit.

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