Ma Ville Mon Shopping structures its sales approach and boosts its revenue.

"With our online store creation offer, we increased our conversion rates from 10% to 45% in 6 months."

Anicet Cuignet, Sales Director, Ma Ville Mon Shopping

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The Company

Ma Ville Mon Shopping, a subsidiary of La Poste Group, is a marketplace that helps local merchants, artisans, and producers go digital and sell online. With 20,000 merchants on its platform, the company experienced rapid growth during the 2020 health crisis, leading its Sales Director to seek solutions for improving sales team efficiency and performance.

Modjo supports Ma Ville Mon Shopping in navigating the inevitable challenges of such rapid growth.

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Structuring the Sales Approach to Boost Revenue

When Anicet Cuignet took on the role of Sales Director at Ma Ville Mon Shopping, the company relied primarily on team instincts to guide its activity, which created biases in the development of its sales strategy.

After adopting Modjo, Anicet and his team were able to "structure the sales approach, create scripts, processes, and implement a tracking tool," which allowed them to increase the conversion rate from 10% to 45% in just six months.

This process harmonized best practices across the sales team while automating administrative tasks. Each salesperson saved approximately 6 hours, previously spent on meeting preparation and follow-ups.

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Strengthened Collaboration Between Sales and Product Teams

Before Modjo, it was difficult to pinpoint weaknesses in the offer and real customer needs because, according to Anicet, "all problems were generalized. We would tell the product teams that a certain feature was missing, but we had no concrete evidence."

With Modjo, the sales team can now "send call excerpts to the product teams, with direct feedback from merchants explicitly asking for missing features. This helps them prioritize product developments."

Anicet Cuignet, Sales Director, Ma Ville Mon Shopping

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Recommendation

"With Modjo, even though there’s something very structuring at the beginning, it gamifies the activity because you can do call replays, sharing… […], it's a goldmine for the salesperson to re-listen to their call, focus on the key points, we save a ton of time!"

Anicet Cuignet, Sales Director, Ma Ville Mon Shopping

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